A multimedia journalist by training, Heba spent one decade reporting from conflict zones in the Middle East, Africa and Central Asia before moving into management. Her work for the Canadian Broadcasting Corporation, the Christian Science Monitor, Bloomberg News and The New Humanitarian, among others, took her to places like Syria, Afghanistan, Iraq, Chad and Libya; and she received a grant from the Pulitzer Center on Crisis Reporting for her work in northern Sudan. Heba has worked with The New Humanitarian since 2007, including as field correspondent and Middle East Editor, and played a key role in planning and executing IRIN’s spin-off from the UN to become an independent newsroom. Her recent TEDx Talk —‘Stop Eating Junk News’—drives home the importance of responsible journalism from crisis zones. She is a regular commentator on humanitarian policy in her published work, in governmental briefings and at conferences around the world. In 2018, the World Economic Forum named her one of 100 Young Global Leaders under 40.